On behalf of the Federal Ministry of Economic Affairs and Energy, Messe Frankfurt organised the construction and running of the German Pavilion at Expo Milano 2015.
The theme for Expo 2015 in Italy was “Feeding the Planet, Energy for Life”. The country presentations centred on the key words food, energy, globe and life.
The German Pavilion, “Fields of Ideas”, showed new and surprising problem-solving approaches from Germany for producing food in the future. True to its motto, “Be active!”, it invited visitors – some three million in all – to take action themselves.
Around 6,000 high-ranking politicians and businesspeople were among the approximately three million visitors to the German Pavilion. The highlight was the visit by Federal Chancellor Angela Merkel and the Italian Prime Minister Matteo Renzi, and their guests, on August 17th.
Expo 2015 was open from 1 May to 31 October 2015. The Expo site was situated close to the existing Milan exhibition centre.
About 120 Hosts and Hostesses worked for the German Pavilion.
Messe Frankfurt was responsible for organising and running the German Pavilion. The design, planning and realisation was entrusted to the ARGE, a consortium made up of Milla & Partner (Stuttgart), Schmidhuber (Munich) and Nüssli Deutschland (Roth near Nuremberg). Milla & Partner developed the content concept as well as the design of the exhibition and media. Schmidhuber was responsible for the pavilion’s spatial concept, its architecture and general planning and Nüssli for project management and construction. Under the programme management of Wolfgang Weyand and Mike P. Heisel Voss+Fischer was responsible for the cultural programme of the German Pavilion.