Messe Frankfurt has been commissioned by the Federal Ministry of Economics to organise and operate the German pavilion at the World Exhibition 2015 in Milan.
So-called “universal world exhibitions” take place every five years. Milan follows Hanover (in 2000), Aichi/Japan, (2005) and Shanghai/China (2010). In 2015, 138 nations will participate in the Expo in Milan (figure as of November 2013). The theme of Expo 2015 is “Feeding the Planet, Energy for Life”. The national presentations will focus on the keywords food, energy, planet and life. The world exhibition will remain open for six months – from 1 May to 31 October 2015. The Expo site is being built close to the existing Milan exhibition centre.
The Federal Ministry of Economics and Technology (BMWi) and the selected consortium (Milla & Partner/Schmidhuber/Nüssli) presented the content and architectural concept for the German pavilion to the media at a press conference held at Messe Frankfurt’s Portalhaus on 7 May 2013.
The German pavilion will present new and surprising visions from Germany for the future of food under the motto “Feeding the Planet, Energy for Life”. This will communicate a different and surprising image of Germany as open, hospitable and humorous – true to its motto: “Fields of Ideas”